Big news for Facebook Groups! Facebook is fulfilling the commitment it made earlier this year to focus efforts on building true communities on its platform. Along with expanding their own internal community teams, the social media goliath also kicked off its first-ever Facebook Communities Summit , gathering hundreds of
Along with expanding their own internal community teams, the social media goliath also kicked off its first-ever Facebook Communities Summit, gathering hundreds of Facebook Group admins from across the globe to discuss ideas and features that would make Facebook Groups, well… easier to manage.
And that’s when a HUGE announcement was made!
Key community management features will soon be gracing our beloved Facebook Groups, including:
So, what do these new Facebook Group features mean for community managers?
Let’s talk about it with real life examples and some sweet images (thanks to Facebook and TechCrunch!)…
- Group Insights
- Member Request Filtering
- Removed Member Clean-Up
- Scheduled Posts
- Group-To-Group Linking (this is the one I am most excited about, and I’ll tell you why in a moment!)
Group Insights: Group admins have told us consistently that having a better understanding of what’s going on in their groups would help them make decisions on how to best support their members. Now, with Group Insights, they’ll be able to see real-time metrics around growth, engagement, and membership — such as the number of posts and times that members are most engaged.
This. Is. The. COOLEST.
Until now, community managers of Facebook Groups had to either rely on vanity metrics — like the total number of members — or invest in third-party analytic platforms to get any insight into who participated in their community and how often they did so.
I’m so happy to see that Facebook is making an effort to help community managers measure what IS
important — like participation and activity.
A word of caution here — it looks like the initial version of Group Insights includes some vanity metrics when it comes to community growth:
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